- Gather information to help assess the Seller's needs, timing, motivation and concerns.
- Determine how quickly the Seller needs to move.
- Ask Seller questions about the property and themselves to learn how
to better serve and provide helpful information if needed.
- Provide Home Audit to suggest constructive changes to your home to
make it more appealing, to show exceptionally well and help it to yield
the greatest possible price to an interested buyer.
- Provide you with home showing guidelines to help have the home prepared for appointments. (i.e. lighting, soft music, etc.)
- Research tax records to verify full and complete legal information
is available to prospective buyers and buyer´s agents on MLS printout.
- Obtain information that will help me to prepare the listing, advertising and marketing materials. Questions will include:
- What type of improvements have you done to your house in the past five years?
- What other features of your home make it attractive to buyers? (Type of cabinets, flooring, decks, pool, fireplaces, etc.)
- What do you think the home is worth? How much do you owe on the property?
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Prepare you, the seller, by instructing you to gather home information:
- Encourage Seller to have copy of deed available.
- Encourage Seller to have a current tax bill available.
- Encourage Seller to have two sets of keys ready.
- Encourage Seller to have a copy of their title policy and survey available if they have them.
- Electronically measure home/rooms for MLS printout.
- Using the information gathered in the initial meeting and
tour of the subject property, I will use the information and research
to determine the market value of the property.
- Research competitive properties that are currently on the market.
- Research competitive properties that have been withdrawn.
- Research competitive properties that are currently under contract.
- Research expired properties (properties that did not sell during their time on the market).
- Research competitive properties that have sold in the past six months.
- Call agents, if needed, to discuss activity on the comparable properties they have listed in the area.
- Take full color digital photographs of the inside and outside of
your home for marketing flyers, advertisements and the Internet.
- Strategically price home to enable it to show up on more MLS Searches.
- Electronically submit your home listing information to
Sandicor, San Diego´s Multiple Listing Service for exposure to over
26,000 active real estate agents in the San Diego Multiple List Service
Area. Submit digital photos of the interior and exterior of your home
to the MLS at the same time listing is input allowing buyers and agents
to view pictures when narrowing down homes they will actually tour.
- Keep Seller informed of market changes, mortgage rate fluctuations,
sales trends or anything that may affect the value and marketability of
their property.
- Prepare an equity analysis to show seller expenses, closing costs and net proceeds.
- Explain the use of the (SPDS) Seller Property Disclosure
Statement that you will complete, that will be presented to the buyer
of your home. This will help you avoid devastating setbacks and
preserve your legal rights.
- Reserve advertising space with ad coordiator at any of the
following publications... San Diego Union Tribune Home buying guide,
San Diego Union Tribune Real Estate, San Diego Union Tribune North
County Real Estate, North County Times, Rancho Santa Fe Review/Carmel
Valley News, Wall street Journal- Regional & Global and Orange
County Register.
- Install hi-tech lockbox to allow buyers and their agents
to view your home conveniently but does not compromise your family´s
security.
- Install Personalized Windermere Exclusive Properties sign in front yard when allowed by Home Owners Association.
- Create compelling Just Listed flyer and distribute via direct mailing lists to stimulate calls on your home.
- Create a property brochure of features and lifestyle
benefits of your home for use by buyer agents showing your home. This
will be prominently displayed in your kitchen or dining room.
- Advertise home to my VIP Buyers as well as all qualified buyers in my database.
- Create an online property feature sheet on www.Realtor.com, www.Homes.com, Yahoo! Classifieds and Criagslist.org
- Promote your home by distributing flyers and brochures to
local lenders and North County Chamber of Commerce to send to those
relocating to our area.
- Log in all home showings to keep record of marketing activity and potential purchasers.
- Send a personalized letter to residents in your immediate
neighborhood promoting the features and lifestyle benefits of your
home. Often neighbors know of friends or family members who are
thinking of moving into the neighborhood.
- Pre-qualify all buyers whom our Team will bring to your
home before showings to avoid wasting your time with unqualified
showings and buyers.
- Discuss qualifications of prospective buyers to help
determine buyer motivation, ability to purchase and probability of
closing on the sale.
- Provide Open Houses with a licensed Realtor at your request (note: these are not very effective).
- Educate and explain all aspects of the legal sales
contract, all counter offers, lead based paint, verify and follow up
with the escrow agents and title officers, verify prequalification,
verify earnest money deposit.
- Highly trained office staff to process & track entire closing process.
- Coordinate scheduling of appraisal and supply comparable sales if needed.
- Coordinate scheduling termite inspection.
- Coordinate scheduling of Home Inspection with other REALTOR and handle contingencies if any.
- Coordinate scheduling of Home Inspection with other REALTOR and handle contingencies if any.
- Coordinate and review with you any buyer requested inspections
and assist cooperating agent with any problems that may arise relative
to your home and the sale.
- Coordinate financing, final inspections, closing and possession activities on your behalf to help ensure a smooth closing.
- Set up Final Walk through of your home for buyers and their agent.
- Assist in scheduling the closing date for you and all parties.
- Arrange possession and transfer of home (keys, warranties,
garage door openers, community pool keys, mail box keys, educate new
owners of garbage days/recycling, mail procedures etc.).
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